The eCommerce industry is constantly evolving, with new trends and technologies emerging every year. No matter whether you have your own eCommerce website already or plan to build one by using the services of an eCommerce development agency if you want to stay ahead of the curve, it's important to keep up with the latest developments in eCommerce web development. In this blog post, we will take a look at some of the top trends to watch in 2022. Keep reading to learn more!
#1 Marketing Automation
One of the biggest eCommerce development trends that we expect to see in 2022 is marketing automation. This trend has been gaining traction in recent years, and it shows no signs of slowing down. Marketing automation refers to the use of software to automate marketing tasks, such as email marketing, social media campaigns, and targeted ads. By using marketing automation, businesses can save time and resources while also increasing their reach and effectiveness.
Marketing automation is a powerful tool that can help businesses increase their reach and effectiveness. With marketing automation, businesses can automate tasks such as email marketing, social media campaigns, and targeted ads. This can save businesses time and resources while also helping them to achieve better results.
There are a number of different marketing automation platforms available, each with its own set of features. It's important to select a platform that fits the needs of your business. Some of the factors you should consider include the size of your business, the type of products or services you offer, and your target market.
Once you have selected a marketing automation platform, it's important to create a strategy for using it. You need to determine which tasks you want to automate and how you will use the data collected by the platform to improve your marketing efforts. Don't try to automate everything at once; start small and add more tasks as you become more comfortable with the platform.
If you're looking to increase your reach and effectiveness in eCommerce, then consider using marketing automation. It's a powerful tool that can help you achieve your goals.
#2 Integrated Social Selling
Another trend that we expect to see in eCommerce development in 2022 is integrated social selling. This trend refers to the integration of social media platforms, such as Facebook, Instagram, and Twitter, into eCommerce websites. This allows businesses to sell their products directly through social media platforms.
One of the benefits of integrated social selling is that it allows businesses to connect with potential customers on a more personal level. This approach can help businesses build relationships with their customers and create a more human connection. Additionally, this trend can help businesses save time and resources by eliminating the need to maintain separate social media and eCommerce platforms.
If you want to stay ahead of the curve in eCommerce, then consider integrating social selling into your website. This trend will allow you to connect with potential customers on a more personal level and save time and resources.
#3 AR & VR for More Intuitive UX
We expect to see more businesses using AR and VR technology to create more immersive and intuitive UX for their customers. This technology can be used to provide customers with a virtual tour of a product, or it can be used to create an interactive experience that allows them to try out a product before they buy it. Additionally, AR and VR can be used to create a more personal connection with customers by allowing them to experience your products in a new way.
AR and VR are still relatively new technologies, so there are a lot of opportunities for businesses to explore. If you want to stay ahead of the curve in eCommerce, then consider using AR and VR to create a more immersive and intuitive UX for your customers.
#4 Instant Search and Improved Filtering
In 2022, we expect to see more eCommerce websites implementing instant search and improved filtering features. Instant search allows customers to see results as they type, making it easier and faster to find what they're looking for. This can be a valuable feature for customers who are looking for something specific. Improved filtering options, on the other hand, allow customers to narrow down their search results by price, category, brand, or other criteria to find exactly what they're looking for.
These features are becoming more and more popular as customers demand faster and easier ways to find the products they're looking for. If you want to stay ahead of the competition, then consider implementing instant search and improved filtering on your eCommerce website.
#5 Using AI for Personalized Recommendations
Another trend that we expect to see in eCommerce is the use of AI for personalized recommendations. By using data from a customer's past purchase history, businesses can use AI to make recommendations for other products that the customer might be interested in. This helps to create a more personalized and tailored shopping experience for each customer.
Furthermore, AI can be used to create a more seamless and efficient customer journey by providing personalized recommendations at each stage of the customer's journey. For example, if a customer is looking at a product on your website, AI can be used to recommend other products that the customer might be interested in. This helps to create a more streamlined and efficient customer journey, which can ultimately lead to more sales.
#6 Voice Search Option
As voice-activated assistants become more popular, we expect to see more eCommerce websites offering a voice search option. This feature allows customers to search for products using their voice, making it easier and faster to find what they're looking for. Additionally, voice search can be used to provide customers with personalized recommendations and product suggestions.
The voice search helps to create a more streamlined and efficient customer journey, which can ultimately lead to more sales. So, if you want to stay ahead of the competition in eCommerce, then consider implementing a voice search option on your website. This trend is only going to become more popular in the coming years, so it's important to get ahead of the curve now.
#7 Context-Based Personalization and Customized Packaging
One trend that is becoming increasingly popular in eCommerce is customized packaging and context-based personalization. This involves tailoring the packaging of products to specific customers or customer groups. For example, a business might use different packaging for customers who live in different geographical regions. This helps to create a more personalized and tailored shopping experience for each customer.
Likewise, businesses can use context-based personalization to customize the products that are included in a package. For example, a business might include different products in a package depending on the time of year or the customer's purchase history. This helps to create a more personalized and tailored shopping experience for each customer.
Consider implementing customized packaging and context-based personalization on your eCommerce website now to be ahead of the curve in 2022.
You've just read an overview of some of the top eCommerce web development trends that are expected to emerge over the next few years. Some of these trends include the use of AI for personalized recommendations, voice search, and customized packaging. These trends are expected to help businesses create a more personalized and tailored shopping experience for their customers.
These are just a few of the many eCommerce trends that we expect to see in 2022. If you want to stay ahead of the competition, then consider implementing these trends on your website now. These trends will help you create a more efficient customer journey, which can ultimately lead to more sales. Thanks for reading!